Search Engine Optimization (SEO) is, as the name says, the optimization of something (a website, post, article, image, etc) for better ranking on search engines like Google, Bing and Yahoo. SEO helps improve the visibility of your shop and listings.
SEO is a little complex because the rules frequently change. The way terms are searched, as well as the criteria for what comes up in a search today, can be (slightly) different tomorrow. There isn’t a way to promise that your shop will appear at the top of Google search results. However, there are some best practices that you can use to help improve your store’s SEO.
Have a great product #
Offering an interesting, good quality vegan product is the first step in drawing in shoppers. Before contemplating whether or not to optimize your searches for SEO, take a look at the items in your shop and consider what makes your item or store different from everyone else’s. If you’d like to improve the look and feel of your shop, learn more about how to do that here.
Select keywords #
Keywords are the “key words” necessary to better describe your store and items. This is a critical step in improving your store’s SEO. Think like a shopper: What words would you search when looking for your products or shop? The exercise of selecting keywords is also helpful when you choose tags for your item listings, which help your items get found on So Vegan Market search.
Your So Vegan Market store title #
Your shop title is a bit of text that appears under your shop name on your shop homepage. It can be up to 55 characters.
Your shop title will also become the “page title” for your shop page. This is the text a person sees in the search engine that links to your shop.
You can edit your shop title by going to Store Manager and clicking Settings > Store.
We recommend briefly describing your shop and the items you sell. Some sellers make a tag line or slogan. Consider including your full name or your business name in your shop title if potential customers are likely to search for you that way.
Inbound links #
Search engines like to show results that are relevant and interesting, but gauging “interestingness” is a bit tricky for a computer. While we don’t know exactly how search engine algorithms calculate what makes a page interesting, we know that the number and quality of inbound links to a page are important.
In short: you want people to be writing about your shop and listings online, as well as linking to your SVM pages. This helps search engines know that people are interested in your content.
Consider linking to your SVM shop from your personal blog and networking with other sites to get them to feature your listings.
Your Product Page #
Two important SEO elements for your listing pages are your item title and description.
You can edit your product title and description for a specific listing by going to Store Manager > Products and clicking the product you wish to edit.
Below we’ll explain why these elements are important and how you can make the best of them.
1. Product title #
Your item title is used to create the page title for your listing page. Bare in mind that Search engines only show about 66 characters for a page title. Clearly describe your item at the beginning of the item title. Use keywords you think a shopper may search. Your title is also a factor in the search engine on SVM, so a good title serves double-duty!
2. Item description #
The first 160 characters of your item description is used to create the meta description for your listing page. The meta description is the text shown under your page title on a search engine results page.
Your description is important beyond the first 160 characters, too. Search engines look at a page’s full content. Be sure to describe your item well, using your keywords and providing details about the item.
Briefly describe your item in the first sentence of your description. Use keywords that you think shoppers will search to find your items.