European Union Platform-to-Business Regulation

The European Union (EU) Regulation on platform-to-business relations (P2B Regulation) intends to create a fair, transparent, and predictable business environment for sellers on online platforms. The P2B Regulation applies to sellers located in the EU that also offer their products to consumers in the EU.

SVM’s Policies #

To foster transparency and fairness, we’ve put a great deal of effort into ensuring that our agreement with users of our service is worded in a clear and comprehensible way. Our House Rules, which encompasses a family of policies for all users of our services (like SVM’s Terms of Use and Privacy Policy), are easily accessible in the footer of just about every page on

Sellers on SVM agree to important policies and standards such as:

If SVM has reason to believe a seller has violated any of these policies, their shop, shop content, or accounts may be deactivated, suspended or terminated. 

How does the P2B regulation impact EU sellers? #

Generally, So Vegan Market will notify sellers of actions affecting their listings, shop, or account. However, we may not provide a notification if we have legal or regulatory reasons that prevent us from doing so, or if the seller has been terminated due to repeatedly violating our policies.

SVM will duly consider P2B inquiries in accordance with the regulation, and will process them within a reasonable frame of time, taking into consideration the importance and complexity of the issue. We will provide a response regarding the outcome where appropriate and not restricted by legal or regulatory reasons. If we determine that an action was taken as a result of an error, the action will be reversed as soon as possible. Duplicative, abusive, or other bad faith inquiries will be handled accordingly.

My shop, account, or listing has been actioned by SVM in error. What should I do? #

Sellers in the EU that believe an action has been taken on their shop, account, or listing was the result of an error should respond to the email notification they received, unless directed otherwise within the email (for example, a notification of alleged intellectual property infringement states that the seller should directly contact the complaining party). Email notifications about a final decision regarding an enforcement action or appeal will generally state that the decision may not be reconsidered. 

I’m an EU seller and have concerns related to P2B. How can I contact SVM? #

If you are a seller based in the EU and have concerns related to P2B, please let us know.

EU sellers may review our Terms of Use to see additional information relevant to the P2B Regulation, including mediation options and disclosures regarding search and ad ranking. 

Does P2B apply only to EU sellers? #

P2B is a regulation that relates to sellers in the EU. If you are located outside of the EU and have concerns, please click Contact support at, or if you received an email from us, follow the instructions in that email to contact us.

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